Digital Transformation Within the Scope of E-commerce
The UK has been the leading country in European e-commerce market for many years. Although this creates great opportunities for e-commerce companies, it also results in a fierce competition in the UK e-commerce market. Adding the constantly evolving customer expectations and quality of e-commerce services to those, players in this market are forced to keep up with these changes and need to invest to get ahead of their competitors.
Utilising technology is crucial in being successful in e-commerce. But solely employing digital technology is not enough. Correctly integrating digital technology into your business, in other words, digital transformation is necessary.
Assessing digital skills of your team members and providing necessary training to them can be seen as an initial step towards digital transformation. Digital technology is a game changer for sure, but it is useful as long as you have a workforce who can create the maximum value out of it.
Understanding customer preferences and shopping behaviour is key to build successful marketing strategy in e-commerce. Collecting and correctly using customer data would enable you to personalise content and products for your customers. You can even use this data to influence customer experience. Accomplishing all of these depends on your ability to benefit from big data. Thus, data analytics can help you address needs and desires of individual customer, and ultimately increase your conversion rates.
Delivering your message(s) and sharing relevant content at the right time by automation is very useful in streamlining marketing and enhancing the effectiveness of ads campaigns. Automation tools enable you to retarget the customers, who have once visited your website, with product suggestions based on their previous searches. Automation tools are also quite beneficial in sending thank you messages to customers and asking for reviews from them following their purchase. This would help you create bond with the customers.
Speed, easy access (especially from mobile devices), SEO, data security, understanding customer behaviour and providing fast-responding customer service are key factors for success in highly competitive e-commerce markets. Benefiting from different digital technologies/tools, and furthermore, applying digital transformation would bring you closer to success in e-commerce. In doing so, it is also important not to forget that it is the talented and experienced workforce that will use these digital technologies in a correct and effective way to enhance your business. Within this context, outsourcing to firms providing online sales management services in the UK, such as the London Bridge Project, is a good alternative given the experience they have in e-commerce and marketing.
London Bridge Project
The London Bridge Project (LBP) is the leading consultancy and management company focused on sales consultancy, end to end sales management and business development.
We provide online (e-commerce/amazon) and offline (direct/field sales) end to end sales services to international companies including all actual sales activities such as cold calling, networking, market analysis, Customer engagements etc.
LBP has over 15 years of sales and management experience! We sell B2B and B2C products and services.
We have dedicated sales professionals who are field experts in the FinTech, IT, automotive, textile, machinery, and healthcare sectors to name a few.
London Bridge Project is your local business partner in the UK, here to open doors and deliver your products and services to the new markets even you didn't imagine before! Join us today and be one of our happy clients with our hassle free sales management services.
Offline (Direct/Field) Sales Services for our customers
- Lead Generation, Cold Calling
- Incentive Consultancy
- Channel Development, Pre-Sales, and Sales
- Dedicated/shared Sales Representatives
Online (e-commerce/Amazon) Sales Services for our customers
- Free Preliminary Analysis
- Detailed Analysis and Planning of the Sales Cycle
- Installation of Infrastructure and Initiation of the Sales Process
- Online Sales Operation Management and Optimisation