Amazon is one of the leading e-retailers in the world with around 232 billion U.S. dollars worth net sales in 2018. For the quarter ending in September 30, 2019 Amazon’s revenues reached $69.981B, which means a 23.69% increase year-over-year. Amazon’s revenue for the twelve months ending September 30, 2019 was $265.468B, meaning a 20.14% increase year-over-year. Amazon is the dominant actor in the UK e-commerce market. 86% of UK online shoppers use Amazon. According to the estimations of Euromonitor International, Amazon captured a 31% share of UK online retail sales in 2018.