16 Sep

The Dark Side of Amazon Reviews

In a recent blog on reviews we highlighted how to get great reviews for your products, what we didn’t mention was the dark side of reviews. E-commerce platforms and fake reviews have recently made headlines, most notably after the investigation by the Financial Times, and we thought we should touch on these. There are two types of fake reviews to be on the look out for, the first is paid for 5-star reviews and the second is false 1-star reviews which are often the work of a competitor to discredit a shop or product.

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09 Sep

Wayfair 101

The Wayfair logo seems to be everywhere, all over our online lives. It is the new go-to place to look for home items. But who and what is Wayfair. It is an e-commerce retailer which focuses exclusively on home goods such as furniture, home appliances, décor and pet accessories. They operate in the USA, Canada, Irelands and the UK. The online seller was founded by Niraj Shah and Steve Conine who started operations in America in 2002 and has become a leading marketplace for home goods. Wayfair is one of the largest online-only home goods retailers in the world, it has over 12,100 employees and 15 million active customers. Its base is in Boston, Massachusetts and after huge success in the domestic market it expanded internationally in 2007. It is ranked as one of the fastest growing e-commerce retailers.

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02 Sep

Say Yes to the Online Dress

Covid-19 has impacted every aspect of life, even love is taking on a new meaning, with lower spends on weddings disrupting the entire industry. The market will probably bounce back once restrictions are relaxed and economic activity increases but one thing that will remain is the allure of buying wedding apparel online. Some of the reasons for this include; the coming of marriage age of millennials, the rise of social media and the popularity of e-commerce as a preferred purchasing avenue, the search for original designs, sizes and innovations not available in your local wedding dress design shop.

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26 Aug

Amazon Reviews: An Overview

Online reviews are a form of personal recommendations – a digital word-of-mouth. Positive reviews can have a massive impact on the way customers view your business. Reviews have become one of the first ways we check details about the item we are going to buy, it tells us whether other customers are happy with the product, how the business handles complaints and warranty claims.

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26 Aug

A Toy Story: Online Toy Sales

The global e-commerce market for toys was valued at US$90 billion in 2018 and it is only set to increase with the rise of toy sales during isolation. In Europe the average spend per child is US$215. While the average spend varies considerably across countries the United Kingdom has the one of the highest at US$438 per child. And it has been suggested that online toy sales are growing two to three times faster than those from brick and mortar shops.

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26 Aug

A Rose by Any Other Name: Choosing the Right Online Store Name

A rose by any other name would not smell as sweet – the name of an online shop conveys a lot about the business. The importance of giving your online shop the right name cannot be underplayed. If you have a strong brand name this is a step up when you are starting your business. It is the face of the business, it can be one of the most treasured and useful assets that your business can have – the right name can differentiate your shop, fast-track customer acceptance and drive sales, however, the wrong name can cost time, effort and income.

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26 Aug

Take 1: Using Videos to Attract Customers

The need to attract customers is becoming more and more important given the competitive nature of online shopping; there are millions of sellers on different platforms competing for customers. We have already discussed using pictures and the benefit of having good images of your products, now the next step is video. Videos are one of the best ways to promote a product and connect with customers through a more personalised approach.

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26 Aug

A Roadmap for Sales: Planning the Year Ahead

It is more important than ever to plan ahead in the world of sales; there are certain times of the year where sales spike and if you are not prepared for that increase then there is a chance that you will miss out on a very lucrative period. These calendar events have the potential to increase brand awareness, customer traffic and sales. Some of these days are obvious such as Christmas and Valentine’s Day but others are equally as significant for sales but are not as known. We will use Googles seasonal calendar to point you in the right direction so that you do not lose out on the important sales dates and are able to develop appropriate marketing plans to capitalise on these events. To take advantage of these opportunities a sales and marketing consultant agency can help work out an appropriate strategy.

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20 Aug

What to Sell or Not to Sell: Choosing the Best Product to Sell on Amazon

It used to be easy to sell on Amazon, any product seemed to be successful but that is no longer the case. Nowadays finding a successful item to sell is not that easy. A lot of research and time needs to be invested in order to choose the correct items. There are so many sellers (around 5 million) and so many products but all is not lost; the expertise of a company providing online sales management services can provide the needed Amazon sales support.[i]

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24 Jul

The Blush of Success: Amazon and Cosmetic Sales

Cosmetics are part of our everyday lives and we use at all stages of life – from deodorants, fragrances, makeup, soaps, suntan lotions, shampoos and toothpastes. This means that we are continually using them and buying them, and with us purchasing more and more everyday items online, this sector is expending.

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